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Do I Really Need A Design Guide? | Pros and Cons
You may believe that I’m biased as a designer, but this is truly a question worth exploring. I’ve come up with a list of pros and cons...
How Many Clicks Does It Take to Get to the Center of Your Website? | 5 Rules for Website Navigation
We have written our 5 Fast Rules for Website Navigation to help you create a fantastic customer experience online!
Empowering Government Contractors: The Strategic Role of Data Storytelling in Training Initiatives
In the realm of government contracting, where precision and compliance are paramount, the strategic deployment of training programs is...
For the Greater Good: Elevating Non-Profits' Grant Funding Game through Data Storytelling
In the realm of non-profits, securing grant funding is a constant challenge. The competition is fierce, and funding sources are limited.
Turning Numbers into Narratives: Unlocking the Power of Data Storytelling
In today's data-driven world, numbers and statistics often rule the roost. Welcome to the realm of data storytelling.
Going Up? | Why Every Employee Should Know The Elevator Pitch
Have you ever been at a gathering and asked the age old ice breaker, "So what do you do?" only to be met by a vague answer where you feel...
Rep That Merch! | 4 Reasons Why You Should Open an Online Store for Your Business
All of us have company merchandise. A t-shirt, a polo maybe a pen or a coffee mug. But most of us only have merchandise for our internal...
Come Here Often? | How To Elevate Your Event from Good to Legendary
For the most part we all have events that our company plans and executes. Whether it's a trade show booth, an open house, a product...
Client Corner | Creating Hype for Your Event
Welcome to our new series of articles called Client Corner! In these short stories we'll introduce you to a client and a problem or...
New Year, New You | Bringing Ourselves Back to Center
Goodbye 2018 and welcome 2019! 2018 was filled with many life and business lessons and Half and Half Creative Design Studio is eager to...
Dollars and Sense | Creating a Logical Marketing Budget for Your Business
Well my friends, it's that beautiful time of year again where we hunch over Excel spreadsheets and crunch numbers trying to figure out...
Shout It From the Rooftops | 5 Reasons Why Testimonials are Your Best Sales Pitch
Remember that marketing funnel we talked about months ago? Probably not, but here's the spoiler alert: the last step for a customer on...
Free Trade Show Checklist | Staying Calm Under Pressure
Download your FREE TRADESHOW CHECKLIST Here! And contact us here if you need someone to bounce marketing ideas off of or are looking for...
To Display or Not To Display | Deciding If A Trade Show Can Give You A Competitive Advantage
92% of trade show attendees say they are looking for new products! Chances are you've considered at least attending a trade show recently...
More Than Just Cheap Crap | Giveaways Are An Extension of Your Brand
If you've dabbled in the marketing world at some point, you may be rolling your eyes at the idea of the free trash and trinkets that have...
Plans on Plans on Plans | How Having Multiple Marketing Plans Can Benefit Your Business
I can already hear the marketing world imploding at my mere suggestion that you would want more than one marketing plan.
What Are You Looking At? | Why Infographics Are More Powerful Than Paragraphs
The irony is not lost on me that I am writing paragraphs to explain why infographics are a better way to display your content but I...
The Golden Circle and Marketing | Please Excuse Me As I Fangirl Over Simon Sinek
Let's first start off by saying that if you haven't heard of Simon Sinek you should open a new tab and look up some of his YouTube videos...
How to Start Viewing File Organization As a Winning Strategy And Not Just an Annoying Chore
Think about the bottom of your to-do list. The very bottom. You’ve probably got a handful of things that you write down every day that...
How to Move Forward When Your Biggest Obstacle is Yourself
To be an entrepreneur, a business owner or even a leader you have to constantly be looking in the mirror. You have a continuous inner...
Freeze! Information Overload Leads to Paralysis… How to Keep Moving Forward
On any given day you are inundated with Facebook ads advertising webinars you should take. You have “business coaches” flooding your...
Social Media is Hard: How to reprogram your brain when your first reaction isn’t to post!
To a lot of us, social media is weird. It’s an unnatural constant feed of monotony. And for those of us who didn’t grow up with social...
Smile & Nod: How People Try to Overcomplicate Small Business So You Buy Their Products and Services
You know those magic weight loss pills where you don't have to workout out and you don't have to change your diet? It seems like everyone...
Yeah, But What's In It For Me? Adding Value For Your Customer
The marketing landscape has changed, I repeat the marketing landscape has changed! Gone are the days of cold calls, door to door sales...
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