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For the Greater Good: Elevating Non-Profits' Grant Funding Game through Data Storytelling


penciled rest on a paper print out of half a dozen types of charts

In the realm of non-profits, securing grant funding is a constant challenge. The competition is fierce, and funding sources are often limited. Non-profits must find innovative ways to stand out and convey the impact of their work. Data storytelling has emerged as a powerful tool for achieving precisely that.


The Dilemma


Non-profits depend on grants to support their initiatives and missions. With countless organizations vying for the same funds, grant applications often end up in a sea of paperwork. How can non-profits ensure that their applications not only catch the eye but also make a compelling case for their cause?


Enter Data Storytelling


Data storytelling is a game-changer for non-profits seeking grant funding. It's the art of turning data into a narrative that is not only informative but also deeply compelling. It humanizes the numbers and statistics, making them relatable and memorable.


Statistical Evidence


Let's explore some eye-opening statistics that highlight the impact of data storytelling on securing grant funding for non-profits:



Infographic element stating: up to 30% more succesful

Enhanced Success Rates: According to research conducted by the Grant Professionals Association (GPA), non-profit grant applications that incorporate data storytelling techniques are up to 30% more likely to be successful.




Infographic element stating: 40% more engaged

Increased Engagement: A study by the Chronicle of Philanthropy found that grant review committees were 40% more engaged with applications that featured data storytelling elements, leading to better evaluation outcomes.




Infographic element stating: up to 15% more funding

Higher Funding Levels: The National Council of Nonprofits reported that non-profits employing data storytelling in their grant applications tend to receive, on average, 15% more funding than those who rely solely on conventional proposals.




Infographic element stating: up to 20% higher donor retention

Improved Donor Retention: Data storytelling is not only effective in securing initial grants but also in donor retention. Non-proprofits using this approach experience up to 20% higher donor retention rates, as per the Association of Fundraising Professionals (AFP).




How Data Storytelling Works for Non-Profits


Data storytelling involves the following steps:


Infographic element showing four steps: 1. Understand your data, 2. Craft a narrative, 3. Use visuals, 4. Engage your donors

1. Understand Your Data: Start by deeply understanding your organization's data, including impact metrics and outcomes. What are the stories hidden within the numbers?


2. Craft a Narrative: Develop a compelling narrative that connects your data points and adds a human touch. Explain not just what you do but why it matters.


3. Use Visuals: Incorporate visuals like graphs, charts, and infographics to illustrate your impact and make your data more accessible.


4. Engage Your Donors: Tailor your data storytelling to resonate with your potential funders. It should engage their hearts and minds, making them feel a part of your mission.


The Effectiveness of Data Storytelling


Data storytelling is highly effective for non-profits because it:

Creates Emotional Connections

Makes Data Relatable

Increases Funding Levels

Improves Donor Relations

​It enables donors and grant committees to emotionally connect with your mission and the people you serve.

By humanizing your data, you make it easier to understand, even for those without a background in your field.

Grants and donors are more likely to contribute when they understand the tangible impact of their support.

It fosters stronger relationships with donors by showing them the real-world results of their contributions.

In Conclusion


Data storytelling is a game-changing approach for non-profits seeking grant funding. The statistics underscore its effectiveness in enhancing success rates, increasing funding levels, and improving donor retention. Non-profits that embrace data storytelling are not only more likely to secure grants but also to build lasting partnerships with their funders. The next time you seek grant funding for your non-profit, remember that behind every successful application is a compelling story waiting to be shared.


If you or your team are interested in learning more or connecting with our team to discuss your data storytelling needs, email us today!

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