PROPOSAL DESIGN TO SECURE OUR BORDERS | CASE STUDY

A large-scale defense contractor with many subcontractors needed comprehensive proposal design, orals presentation design, and branding strategy. This effort required alignment with the potential client (DHS/CBP) and seamless collaboration among all team members. Patriot Data Graphics (PDG) team members developed over 200 graphics for the written proposal, designed infographic elements for three orals presentations, and created a cohesive branded proposal package.

PROPOSAL DESIGN TO SECURE OUR BORDERS.

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AT A GLANCE

CUSTOMER CHALLENGES Difficulty explaining complex ideas visually Needed a reliable designer with speed and excellent collaboration skills Translation of verbal explanations into visuals in real-time

HOW PDG HELPED Won a $175,000,000 contract with DHS/CBP Enhanced communication of complex solutions through clear visuals Fast and accurate delivery of graphics, enabling team to refine solutions

OBJECTIVES

The client’s primary goal was to present complex data in a straightforward and accessible way, ensuring that the new graphics could be used across various platforms such as internal presentations and external proposal documents. Additionally, the client wanted the entire design process completed within six weeks to coincide with their internal rollout schedule.

SOLUTION

PDG worked directly with the client’s subject matter experts (SMEs) and business development team in both on-site and virtual settings. We developed drafts and revisions in real time to ensure accuracy and satisfaction. To visualize the client's solution clearly, PDG used whiteboards to map out the proposal’s technical elements and structure the graphics for presentations. This collaborative process ensured that the visuals were not only informative but also aligned perfectly with the team's narrative. Our team employed our expertise in presentation design, data storytelling, and graphic design to deliver impactful and precise visual solutions.

One innovative approach was our direct involvement in whiteboard sessions, allowing us to quickly translate complex ideas into clear, actionable visuals.

BENEFITS

The proposal package led to a $175,000,000 contract win, making the effort a resounding success. Our expertise helped the client communicate complex ideas more efficiently through visuals, and the streamlined process ensured quick turnaround times for drafts and final designs. By working alongside the team in real-time, we allowed them to visualize their solutions, identify potential gaps, and refine their offerings.