DESIGN ON DEMAND: POWERING A BRAND’S EVOLUTION | CASE STUDY

A mid-sized defense contractor partnered with Patriot Data Graphics (PDG) through an ongoing design membership to expand their digital presence and streamline brand consistency. Over the course of a year, PDG became their on-demand creative team supporting everything from SEO and social media to rebranding and website design. The result: a 4x increase in web traffic, a fully unified brand identity, and a client confident in handing off projects knowing PDG understands their mission and message.

DESIGN ON DEMAND: POWERING A BRAND’S EVOLUTION.

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AT A GLANCE

CUSTOMER CHALLENGES Inconsistent branding across materials and platforms, creating a disjointed visual identity Limited internal design bandwidth, making it difficult to keep up with creative demands Low web visibility and poor search rankings, limiting reach and growth potential

HOW PDG HELPED Delivered ongoing design, SEO, and brand support Rebranded and redesigned digital and print assets Quadrupled web traffic in one year

OBJECTIVES

The client sought a reliable design partner who could deliver quickly, understand their technical work, and manage creative needs with minimal oversight. Their goal was to boost online visibility and modernize their brand. PDG provided a full website redesign with SEO optimization, refreshed marketing materials, social media and video content, and a complete rebrand with templates for consistent use company-wide.

SOLUTION

PDG took time to understand the client’s mission, values, and products to ensure every design aligned with their brand. Through monthly meetings and close collaboration, PDG became a proactive partner, offering ideas to maximize design hours, streamline handoffs, and deliver consistent, on-brand results. This close partnership ensured visuals that not only matched the proposal’s tone and messaging but also conveyed the technical solution clearly, concisely, and persuasively.

BENEFITS

Within a year, the client experienced a 4x increase in website traffic, rising to the first page of Google search results for key industry terms. Their new visual identity strengthened recognition across digital and print channels, while streamlined templates and reusable design assets saved time across departments. The partnership continues to deliver measurable value, with PDG providing:

• Scalable design support without the cost of a full-time hire

• Data-driven SEO and analytics-backed content planning

• A consistent visual identity across all platforms