PRESENTING YOUR DATA GRAPHICALLY | CASE STUDY

A boutique change management and digital transformation consulting firm needed to revamp their visual identity as part of a rebranding effort. This included creating a series of infographics for use in pitch decks and proposal submissions. Patriot Data Graphics (PDG) was brought in to design these infographics, which aimed to communicate complex information in a simplified, visually appealing format that aligned with their new branding.

PRESENTING YOUR DATA GRAPHICALLY.

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AT A GLANCE

CUSTOMER CHALLENGES Communicating complex data in a visually digestible way Needing a fast, reliable design team with expertise in data storytelling Ensuring dual use for both pitch decks and proposal documents

HOW PDG HELPED Streamlined communication through clear, concise visuals Versatile graphics that could be easily incorporated into both presentations and proposals Increased efficiency in conveying complex ideas without overwhelming the audience

OBJECTIVES

The client’s primary goal was to present complex data in a straightforward and accessible way, ensuring that the new graphics could be used across various platforms such as internal presentations and external proposal documents. Additionally, the client wanted the entire design process completed within six weeks to coincide with their internal rollout schedule.

SOLUTION

PDG carefully analyzed the client's data, breaking it down into manageable sections to identify ways to streamline and simplify the information. After creating several sketches, we designed a set of versatile infographics that visually represented the key data points. By using clear, minimalistic design elements, we ensured the information would be easy to understand without overwhelming the audience. Multiple design options were provided for each graphic, offering flexibility for various use cases.

BENEFITS

The client benefited from a set of cohesive, visually streamlined presentations and proposal graphics that adhered to their new brand guidelines. By using infographics to simplify the data, PDG saved both space and audience cognitive load, ensuring the message was clearly communicated.