Why Is It So Hard to Find Qualified Designers in the Proposal Space?

In this video, Patriot Data Graphics founders Sydney Latchaw and Monika Hauck Latchaw unpack one of the biggest challenges in the proposal world: finding designers who actually get it.

Proposal design isn’t just aesthetics, it’s alignment. It’s understanding compliance. It’s making sure that every slide, every visual, and every layout reinforces your strategy, satisfies the RFP, and supports the team’s delivery.

But most graphic designers aren’t trained for that. They come from marketing, branding, or general creative roles, and while they may know how to make things look good, they often don’t know how to make proposal graphics work in high-pressure, evaluator-driven environments.

Sydney explains what makes a designer proposal-ready, why the talent gap exists, and what PDG does differently to fill it.

Watch the video to hear what’s missing—and how we fix it.