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  • Writer's picturePatriot Data Graphics

Branding Your Bids: Mastering Cohesion in RFPs with Visuals

Animated image of a group standing around a project table with color palettes, charts, and documents strewn on top.

In the competitive realm of RFPs, creating a visually cohesive document can significantly enhance your chances of success. A well-branded proposal does more than just communicate the specifics of your offer; it also presents your organization as professional, organized, and fully integrated. Here’s why and how you should focus on making your RFP documents not only sound cohesive but look unified as well.

The Importance of Branding Your RFPs

1. Professional First Impression:

First impressions are crucial in any competitive scenario. A visually cohesive RFP signals professionalism and attention to detail, traits that evaluators associate with reliability and competence.

2. Reinforces Brand Identity:

Consistent use of branding elements like logos, colors, and fonts reinforces your brand identity throughout the document. This can help keep your company top of mind as evaluators move through decision-making processes and even for future opportunities as well.

3. Enhances Readability and Comprehension:

A document that uses a consistent visual style is easier to read and understand. When evaluators are going through dozens of proposals, a visually streamlined document can be a relief to read and may convey information more effectively.

Strategies for Effective Visual Cohesion

Create a Branding Guide:

Before starting on any RFP, ensure you have a branding guide in place. This guide should include:

Standard Colors and Fonts:

Choose a set of colors and fonts that reflect your brand’s identity. Use these consistently throughout your RFP to maintain a cohesive look. Ensure that the colors contrast well for readability and that the fonts are legible, even in smaller sizes. Make doubly sure to look at the requirements- many times proposal requests will have font and font size standards that must be adhered to. You don't want to miss an opportunity because of a six point font size.

Common Icons and Symbols:

Develop a library of common icons and symbols that relate to your industry or the specific content of the RFP. Using these icons can help break up text, illustrate points quickly, and make the document more engaging.

Header and Footer Designs:

Standardize the design of headers and footers. This includes deciding on a layout for page numbers, document section titles, and any confidentiality clauses or reference numbers.

Leverage Templates

Once your branding guidelines are established, create templates for the RFP documents. Templates ensure that every document you produce has the same type of layout, which includes cover pages, tables of content, section headers, charts, tables, and conclusion pages. This not only saves time but also ensures consistency across all documents.

Visual Elements in Data Representation

Wherever complex data or processes need to be described, use branded visual elements like charts, graphs, and infographics. These should adhere to your color schemes and font guidelines. Visual representations help in making complex data accessible and memorable.

Maintain Consistency Across Digital and Print Formats

Ensure that your RFP looks good both on screen and when printed. Colors and layouts can appear differently in print compared to on a screen, so make adjustments as necessary to maintain the visual integrity of your document.


A visually cohesive RFP not only stands out from the stack but also subtly communicates your company’s professionalism and attention to detail. By establishing and adhering to a comprehensive branding guide, you ensure that every page of your proposal advances your narrative visually and textually, greatly enhancing your chances of success. If you’re looking to elevate your RFP presentations, consider reaching out to us at Patriot Data Graphics. We specialize in data storytelling and corporate branding.


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